The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles (Second Edition)

Rockport Publishers, 2018
Paperback
296 pages, 400 images
8.9 x 10.25 inches

The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles is a comprehensive guide to the fundamental elements and principles of graphic design. It showcases work by some of the profession’s most renowned practitioners, as well as students, providing essential information, inspiration, and guidance for readers of all experience levels. Each of the book’s 26 chapters (a reference to the English alphabet—the building blocks for Western language) define a fundamental element of a graphic designer’s vocabulary (i.e. point, line, shape, form, light, color) detailing what each is, why it is important, and how to use it effectively. A straightforward reference for core design curriculum, this volume offers clear and concise information to enhance a reader’s visual literacy and provides dynamic, indelible, visual references to inform, inspire, and reinforce a sense of ‘seeing.’ The Language of Graphic Design provides essential information and influential resources on the basic tenets of visual communications and graphic design fundamentals. Easily accessible and always informative, it is a meaningful, memorable, and inspiring design tool that readers will refer to time and time again.